Grand Cake Games Limited has two focuses: our own casual mobile games, currently in development, and co-development and outsource services for studios worldwide. Our team has already helped dozens of studios build, buy and sell better casual games.
Everything we do sits on the same foundation: two decades of hands-on casual games experience, on both the creative and the business side.
Our first casual titles are in development right now. We are building them the way we would advise any partner to: small focused team, honest playtesting, and a live operations plan from day one. Announcements are coming — watch this space.
We plug into other studios' projects as a partner, not a vendor: game design, product and ad monetization, marketing, and corporate development. Dozens of studios worldwide have already shipped, sold or acquired better casual games with our help.
Take one piece or the whole cake. We work with studios of any size, from first-time teams to established publishers, anywhere in the world.
Core loop and meta design, economy balancing, progression and retention systems, live event design, and honest design reviews of what you already have in production.
Pricing and offer architecture, IAP and subscription strategy, LTV modelling, A/B testing frameworks, and the analytics setup needed to trust the numbers behind every decision.
User acquisition strategy and scaling, creative production pipelines, ad mediation and waterfall setup, eCPM optimisation, and the balance between ads and in-app purchases.
Buy and sell side advisory in gaming: target sourcing, valuation, product and technical due diligence, deal structuring, and post-merger integration of studios and portfolios.
A launch is the beginning, not the finish line. We help set up event calendars, content pipelines, and 24/7 operational routines that keep casual titles alive for years.
A structured review of your game's metrics, economy, UA efficiency and roadmap, ending with a prioritised list of what to fix first and what it is realistically worth.
Grand Cake Games Limited is an independent casual games company registered in England and Wales. We are a small, senior team that has spent two decades inside casual games — designing them, scaling them, monetising them, and buying and selling the studios that make them.
Over 20 years of combined experience in mobile games. The team was handpicked from studios behind titles played by hundreds of millions of people.
We have worked with partners across Europe, the Americas and Asia — helping them create better casual games, or find the right buyer or the right acquisition.
We do one genre family and we do it properly. Simple rules, deep progression, and a warm feeling that keeps players coming back for years.
Whether it is our game or yours, players decide what happens next. Every roadmap we write starts with what the data and the community actually said.
Design intuition is the starting point; unit economics, cohorts and tests are what we ship on. We bring the same discipline to a deal model as to a game economy.
We take ownership of outcomes, work inside your process and tools, and stay long enough to see the results of what we recommended.
Looking for a co-development partner, a second opinion on your monetization, or a conversation about buying or selling a studio? Drop us a line and we will get back to you.
info@grandcake.games